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CAMPAIGN COLLATERAL

Reaching a goal through strategic channels to gather an audience and drive engagement.

HR Nurse Recruitment

01

Forrest Health
Nurse Recruitment

This "Go Green!" recruitment campaign runs on all hospital platforms including digital and vinyl billboards, website, social media channels, and print ads. With each iteration of the campaign, a focus on work-life balance draws in potential candidates.

Trauma Services

02

Forrest General Hospital
2022 Trauma Services

The 2022 Trauma Services campaign covered multiple media platforms including print advertising, digital displays, and social media graphics. This three-month campaign highlighted new providers and the unique offerings of the Level II Trauma Center.

03

Forrest General Hospital Bariatric Campaign

Forrest General Hospital was certified as Bariatric Comprehensive Center through the American College of Surgeons in 2023. To promote these services, we launched "The Weight is Over" campaign across multiple channels.

04

Forrest Health
Institute of Neuroscience

The Forrest Health Institute of Neuroscience launched in early 2023 with the addition of new providers to the health system. This comprehensive campaign is ongoing and highlights new clinic openings, a growing provider base, and the unique services offered to the region.

05

Madalene's Moms
Promotions

Madalene's Moms classes give mothers and their babies the opportunity to interact and exercise together using music, movement, story, and rhyme. Classes for new and expectant mothers are promoted on social media, Google display ads, hospital digital displays, and on promotional posters.

©2025 by Krista Abbott  •  Abbott Original

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